CR
Our product represents social groups by bringing awareness to what drugs can do to a person and how things can come back around to hurt you in the long run. Our project engages audiences with the plot and how we filmed said project. There are many elements that bring together a sense of branding. In our production process we used a couple of different branding techniques such as brand name, brand messaging, brand imagery, brand experience, and brand personality. When thinking of our brand name we were also thinking about the name of our film and we were very stumped on this for a long time. We ended up coming with the name June Bug because that’s the nickname of the main character. This essentially became the entire brand since it revolved so much around the film. With the brand experience we didn’t really intend to make this such a large part of the filming process but it became one. So the audience was able to know how much we put into this film. My partner added our bloopers on o
