Research Blog

 My partner and I are conducting a Crocs commercial. Usually in Crocs commercials, the audience would see someone walking or dancing in a pair of newly released Crocs. They do this to show how comfortable the shoes really are. 

- In Crocs commercials, the actors or actresses are usually wearing a pair of crocs with a comfortable outfit, such as, sweatpants, shorts, hoodies, and so much more. 

- Props include the jibbits aka the charms you can attach to the Crocs which are customizable to your choosing. 

- Their appearance may not be the best but, when you slip in your foot with the easy, hassle free access you'll think otherwise. The actor or actresses appearance gives off a very comfortable vibe while they are wearing their newly purchased crocs. 

- The score through the commercials are very upbeat and warm and give you the feeling of comfort in the ambiance

1. Conventions and Codes in Crocs commercials include the slogan "Crocs. Come as you are." This slogan is well known as the one and only slogan for the Crocs industry.  

2. In the commercial, the camera angles either zoom or pan into or around the Crocs and that actor wearing the shoes. In ever commercial or advertisement for Crocs they never miss getting a close-up shot of the shoes. 

3. Crocs commercials sometimes includes logos. Whether it's showing someone famous wearing the shoes or advertising discounts, it's always a persuasive appeal to get the audience to buy this brand of shoes. 




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